Above: Our interpretation of the color trend shows shades and combinations you can expect to see in our collections throughout the year.
Intriguing, chic and undeniably electric, Ultra Violet is Pantone’s 2018 Color of The Year.
This vivid shade is electrifying and makes a strong style statement. This purple is said to communicate ingenuity, uniqueness and nonconformity. As a color that some consider gauche, this purple infused with blue hues is a powerful one. It exudes a vibrant creative energy, and can be worn sparingly tempered or full-on flamboyant. You'll find purple shades have been a long time favorite of royalty, famous yet unconventional musicians, and politicians. Ultra violet inspires us to creatively express fashionable prerogatives that supercede the status quo.
In celebration of the 2018 shade, we’re releasing our new Ultra Violet collection of tees and tanks on March 1 to fashionably embrace this profound color trend.